


Everything we do focuses on reducing the collateral damage caused by conventional hair color processing while maintaining options, possibilities, and flexibility to adventure and try new styles.

Designed to prevent collateral damage from Hard Water, Heavy Metals, and the inevitable environmental contaminants, our pre-service routine neutralizes contaminants, pre-treats the hair for optimal chemical absorption, and reinforces the fiber with peptides to reinforce existing fiber damage for a more successful outcome.
When formulating your chemical process, we optimize your product selection and formulation to work as gently as possible while maintaining efficacy to maintain the integrity of the hair fiber. We also reinforce our chemical services with bond protecting and reparative additives to minimize collateral damage and aid in restoring and healing existing damage inside the hair shaft.


Once your chemical processing has been completed, we will start our post-chemical treatments to fully chelate out any contaminants brought to the surface by processing. Once the hair is left clean and ready to accept conditioning agents, we will start rebalancing your hair based on it's individual needs. our ranges of shampoos work to idealize the pH of the hair, and ready it for peptide reinforcement, deep conditioning, and cuticle sealing to maintain a healthy shine that screams excellence.